Convincing the vaccine hesitant – New Drug Safety Matters podcast

Communications / 01 September 2021

Photo: iStock

Trust, empathy, and understanding are essential for helping the vaccine hesitant reach the right decisions. But that can be a lot easier said than done.


Fuelled by disinformation, misinformation, and an array of other cultural and economic factors, vaccine hesitancy is one of the greatest global health communication challenges of our times. But to craft the empathetic and tailored communication strategies required to boost confidence in vaccines, we first need to understand the difference between anti-vaccination belief and vaccine hesitancy.

This latest Drug Safety Matters podcast episode is part of the Uppsala Reports Long Reads series – the most topical stories from UMC’s pharmacovigilance magazine, brought to you in audio format. Find the original article here.

After the read, host Drug Safety Matters host Federica Santoro speaks to Uppsala Reports editor Gerard Ross about the dangers of polarising the conversation on vaccines, the role of social media, and how it all boils down to trust.

Subscribe by visiting the Drug Safety Matters website or listen in right here:

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